“To me, Samuji has always been a subtle and elegant brand that cares about fabrics and craft”, says Ana Kraš, who designed furniture and artworks for the new space.


All of Samuji’s items are crafted out of quality materials from European and Japanese suppliers and produced in Europe by carefully selected manufacturers. 


Hand-carved burl bowl from Samuji Koti collection sits on a birch wood and smoke glass desk designed by Ana Kraš.


Launching end of November, the Samuji Annual Scarf 2017 features an artwork by Finnish painter Tuukka Tammisaari printed on a 100% silk fabric in Italy.


Welcome to the world of Samuji — Samuji Shop NYC is open

Nestled in a cozy Nolita neighborhood, on 12 Prince Street, the new store houses all Samuji lines: womenswear and accessories collection, along with our homeware collection Samuji Koti. Large grey stone floor tiles, birch paneled ceiling and Japanese straw lattice wallpapers create a clean frame for the store interior that is built around furniture and art pieces by New York based designer Ana Kraš. Her designs feature boxy shapes and solid materials such as birch, bricks, smoke glass and ceramic tiles that give the interior stability – a sense of familiarity and friendliness – while the displayed selection of clothes, accessories and homeware items is in a constant change.