for your interest in Samuji.
We are a creative studio and design house
founded in Helsinki, Finland.

Our work focuses on design and consulting, and is based on the values we hold dear in everyday life: a love of necessary things, simple functionality, and kindness. Our ambition is to produce timeless and sustainable design that serves a purpose yet carries a story.

Samuji Koti is our homeware collection launched in fall 2014. The word koti means home in Finnish. All items are crafted out of quality materials from European and Japanese suppliers and produced in Europe and Japan by carefully selected manufacturers.

Along with our own designs, Samuji Koti brings together traditional houseware from different regions, often made by local craftsmen. Amused by the culture and history behind these beautiful objects, we are eager to tell you the story of each one of them – and let it continue in your home.

A burl is a deformation growing on a tree trunk. Heikki Heikkala from Hausjärvi, Finland, sees beauty in those deformations. He has been using burls to make utility articles, decorative items, and furniture since the late 1950s.

The final shape and look of the carved burl is always a surprise, even to the artist himself. One can only guess what the burl looks like underneath the bark. “It’s all nature’s work”, says Heikkala.


The shape of the cutting board I designed for Samuji was developed from a detail in an old Finnish cradle. I think all homeware items should be beautiful and well made – and they become even more beautiful in use.” – Erja Hirvi, Designer


It takes about thirty minutes to shape a glass vase. Every time you touch glass with a tool, its temperature decreases. Many work phases leave no room for fixing, so you have to get it right the first time.

Just like the complex layers of life that build up over time, a handcrafted object brings diversity and warmth to a home.” – Karoliina Tuovinen, Designer and Maker


“we are surrounded by textiles in our homes: we cover our furniture, layer linens and pillows in our bed, dry ourselves with towels, hang curtains and set the table.

Fabrics add character and feeling to a space, but they also have qualities that work with temperature and acoustics: they cool and warm up, frame and widen, cover and expose”, says textile designer Katja Hynninen, who has designed bath and tea towels for Samuji.

I often notice that material and its qualities guide my design process. I find inspiration in manufacturing techniques and craftsmanship too.


sometimes a product is born organically and you can’t fully design or predict the process beforehand. Like the mouth blown glass vases in the Samuji Koti collection: each piece is born of a combination of chance, material and skill.” – Pasi Kärkkäinen-Tunkelo, Designer


Home decorating fabrics are like fashion for the room and furniture. They frame the space and give it a new feeling, just like the clothes we wear.” – Sawako Ura, Designer